Thinking Heads Blog

When analyzing something as complex as reputation, we must take into account multiple factors involved in the construction of this perception. For..

In the era of intangibles, the value of the company is largely determined by concepts such as brand, purpose or reputation. We must understand that..

The basic principle underpinning a good reputation is maintaining consistency in who we are, what we do and what we say. Reputational problems arise..

Politics in our country is going through turbulent times; political polarization or the difficulty in reaching consensus contribute to the erosion of..

The measurement of reputation and the alignment of corporate purpose have become essential indicators for companies since they allow them to quantify..

Our societies are in the throes of change, the level of expectation of its transformation has never been higher. People as individuals, in all of..